Brand identity & packaging
Genie
2023
~Begin your magical adventures with a perfect drink~
Genie is a wondrous gin, redolent with aromas that surprise and delight the senses. Its balance is impeccable, its complexity is a symphony of flavours that dance upon the tongue. With every sip, a magical adventure awaits, a journey of discovery that will transport the imbiber to worlds unknown.
The packaging concept is an interweaving of myths, elegance and natural patterns. The label is framed by natural patterns and for those who seek to unravel the mysteries of Genie, a tale awaits on the back of the bottle.
The back label tells the brand's legend to engage the consumers and make them feel connected to the product. By reading the legend, customers can learn more about the brand's history and feel like they are part of a larger story. This can be a great way to build brand loyalty and create a sense of community around the product.
Overall, the combination of high-quality ingredients, thoughtful packaging design, and engaging storytelling makes for a compelling and memorable product that would appeal to consumers looking for a unique and immersive gin experience.
~Begin your magical adventures with a perfect drink~
Genie is a wondrous gin, redolent with aromas that surprise and delight the senses. Its balance is impeccable, its complexity is a symphony of flavours that dance upon the tongue. With every sip, a magical adventure awaits, a journey of discovery that will transport the imbiber to worlds unknown.
The packaging concept is an interweaving of myths, elegance and natural patterns. The label is framed by natural patterns and for those who seek to unravel the mysteries of Genie, a tale awaits on the back of the bottle.
The back label tells the brand's legend to engage the consumers and make them feel connected to the product. By reading the legend, customers can learn more about the brand's history and feel like they are part of a larger story. This can be a great way to build brand loyalty and create a sense of community around the product.
Overall, the combination of high-quality ingredients, thoughtful packaging design, and engaging storytelling makes for a compelling and memorable product that would appeal to consumers looking for a unique and immersive gin experience.
Our objective was to develop a brand identity, label, and packaging design for Genie, with a focus on the natural composition of the product, while conveying exceptional quality.
To reflect this, we have used flower illustrations in the packaging design, underscoring the natural composition of the gin. The visual language centres on elegantly framed natural illustrations, which complement the logo and the gold accents, resulting in a luxurious and sophisticated look that resonates with the brand’s target audience. This approach instills trust and captures the attention of discerning consumers seeking a premium gin experience.
Packaging Concept
In the vast expanse of our world, there lies a hidden cave deep beneath the earth's surface that has never been explored. Inside, you will find wondrous landscapes of other-worldly beauty, with walls adorned with shiny crystals and statues of two-headed lions safeguarding the secrets that lie within the cave.
Amidst the labyrinth, in one of its dead ends, lies a bottle, covered with sand. How did it get there? No one knows, but it's waiting to be discovered by a brave soul who can navigate the maze, slip past the two-headed lions, and unearth the bottle. Legend has it that this bottle holds great power and will grant three wishes to the one who finds it. Try rubbing the bottle three times. At this point, we make no claims, but prepare for something truly amazing to happen.
The bottle will start shaking and fill the cave with mist, and the ground will tremble as an unbelievable creature of unprecedented power will fly out of the bottle. This powerful being is a genie who will grant you three wishes, but first it will offer you a bottle of cold “Genie”, perfectly-balanced, aromatic gin made of extraordinary ingredients. Take your time savouring its flavour, and celebrate the beginning of your magical journey. Now you are part of the legend!
The Story
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