Branding | Web design
Chameleon
2021
ABOUT
Chameleon is a professional paint shop based in Moscow, Russia offering a stunning variety of paints, varnishes and instruments from local and international brands.
CHALLENGE
The goal of the project was to design a fun and bright logo that would resemble a chameleon, create a vivid brand identity and design a website that would be aesthetic and functional.
"Chameleon"- a professional paint shop
SOLUTION
We developed a brand identity that stands out with its bright and bold colors which not only convey the brand’s essence but also pass its overall mood and positioning in the market. The website design is developed to be user-friendly and eye-catching at the same time.
Chameleon is a professional paint shop based in Moscow, Russia offering a stunning variety of paints, varnishes and instruments from local and international brands.
The goal of the project was to design a fun and bright logo that would resemble a chameleon, create a vivid brand identity and design a website that would be aesthetic and functional.
We developed a brand identity that stands out with its bright and bold colors which not only convey the brand’s essence but also pass its overall mood and positioning in the market. The website design is developed to be user-friendly and eye-catching at the same time.
LOGOTYPE
The brand logo consists of the company name (in Russian) and a geometric emblem portraying a chameleon. The logo was designed to fit well both for online and offline platforms, including shop signs, shopping bags, ad banners and visit cards.
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