BRANDING | Mobile App Design
Checky
2020
ABOUT THE PROJECT
Checky is a realtime location sharing application that lets you track the location of your family, friends and loved ones updating you about what they are up to.
Thanks to Checky you can view location, send messages, check distance and do a ton of other cool things bringing you a little closer to your loved ones even when you are far away.
Checky is a realtime location sharing application that lets you track the location of your family, friends and loved ones updating you about what they are up to.
Thanks to Checky you can view location, send messages, check distance and do a ton of other cool things bringing you a little closer to your loved ones even when you are far away.
Thanks to Checky you can view location, send messages, check distance and do a ton of other cool things bringing you a little closer to your loved ones even when you are far away.
What are the users’ pain points?
- Using different apps at the same time for searching locations and contacting people is time-taking.
- People are confused about directions while going to a new place they are not familiar with.
- It’s hard to track the location and navigation of a lost person to be able to help and direct him.
- Getting frequent phone calls asking “when will you arrive?” while you are on your way is disturbing.
- It’s problematic to find each other on the go when the area is unfamiliar to one person or a group.
- A person, especially a child, cannot always identify and name the exact address where he or she is.
- Some digital map resources show wrong navigation or do not update on time, causing problems.
Checky’s solutions to the user problems
- Checky combines the possibilities of communication through the messenger and calls with the location search feature. All these in a one place!
- Checky is powered by a real-time GPS map, showing the current location of you and people who share their location.
- Cheky allows you to share your location so that the other person can see where you are and direct you in case you get lost or confused.
- No more disturbing calls why you are on your way - the person waiting for you can track your location and estimate your time of arrival.
- Even if you cannot name the address or the name of a street you are currently at, Chekcy will identify it for you.
- Thanks to Checky you can feel safe for your loved ones, as you can always know where they are.
- Ckecky lets you feel closer to your loved ones and takes the communication to a whole new level.
THE CONCEPT BEHIND THE LOGOTYPE
The brand mark is a combination of two marks - tick and location. The tick mark indicates that something has been noted or updated, while the location mark shows something’s location or address. The combination of these two conveys the exact point of the app - staying updated about your friends’ locations.
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CHALLENGES
What are the users’ pain points?
- Using different apps at the same time for searching locations and contacting people is time-taking.
- People are confused about directions while going to a new place they are not familiar with.
- It’s hard to track the location and navigation of a lost person to be able to help and direct him.
- Getting frequent phone calls asking “when will you arrive?” while you are on your way is disturbing.
- It’s problematic to find each other on the go when the area is unfamiliar to one person or a group.
- A person, especially a child, cannot always identify and name the exact address where he or she is.
- Some digital map resources show wrong navigation or do not update on time, causing problems.
SOLUTIONS
Checky’s solutions to the user problems
- Checky combines the possibilities of communication through the messenger and calls with the location search feature. All these in a one place!
- Checky is powered by a real-time GPS map, showing the current location of you and people who share their location.
- Cheky allows you to share your location so that the other person can see where you are and direct you in case you get lost or confused.
- No more disturbing calls why you are on your way - the person waiting for you can track your location and estimate your time of arrival.
- Even if you cannot name the address or the name of a street you are currently at, Chekcy will identify it for you.
- Thanks to Checky you can feel safe for your loved ones, as you can always know where they are.
- Ckecky lets you feel closer to your loved ones and takes the communication to a whole new level.
UNIQUE SELLNG POINS
What values does Checky offer its users?
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UNIQUE SELLNG POINS
What values does Checky offer its users?
THE WHOLE PROCESS BEHIND THE PROJECT
Experience & ideas
Test assumtions with users
Create assumptions list
- Exploratory user research to figure out who and why needs to share or check location
- Surveys to figure out how much of an impact the app would have on users and if any other apps solve this issue
- Which are the most crucial assumptions
- What are the technichal and business assumtions
- What we need to know before we start working
- What is the crucial need
Adjust the goals
based on user insights
based on user insights
Code the app
Release the app and gather data from actual users for further improvements
Release the app
User feedback
Final design
User test
Create test prototype
Ideas on what is needed
Market research
MAP AND ACTIVITIES
MESSAGING
REGISTRATION AND ONBOARDING
On click, swipe open the general activities section
On click, swipe open the add friends section
On click, swipe open the chat
On click, swipe open the messages
Checky's application flow has to be robust to withstand situations in both static and commute modes.
WIREFRAMES AND INTERACTION FLOWS
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