We came up with a name “Fantaisie” - meaning fantasy in French. The logotype consists of the brand name and a sign of a wardrobe key. And what is a woman’s wardrobe, if not a fantasy world? That's why the brand positions itself as a fantasy world hidden in every woman’s wardrobe - a world of style and elegance, fresh looks and delicate accessories, where everyone can express themselves through their own style. Thus, the brand style was designed to trigger associations with fantasies, beauty and nature.
With this in mind, we tried to combine elegance and magic, pick colors as if they are from Andersen's fairytale forests, and draw shapes that highlight the elegance of the brand products.