Welcome to the world of Crunchy Bites, where joy and wagging tails abound! We are thrilled to present our latest branding and packaging design project that captures the essence of happiness, bright colors, and the love we share with our four-legged companions.
The market of dog food is overcrowded. Many well-known brands have been in the market for decades. Consumers usually prefer to trust well-known brands. In most cases, Dog owners choose one or two brands and buy from those brands for the entire life of their dogs.Our team got a challenge to create a brand and design packaging that will make people buy from an unfamiliar brand. Crunchy Bites' team challenged us to create packaging that will be unique and fun.
We conducted research and found an open spot in the market where our customer can position with its new product. We created a brand identity that differs from our customers' potential competitors. Differentiation and positive emotions were the two keys that we used to open the market door for our customers.