The Barrel company produces and sells solar cells in the form of lithium barrels. Solar energy is the cleanest and most abundant renewable energy source available, and Barrel gets you a chance to effectively use this resource. Barrel’s versatility offers a rapid solution to the lack of electricity from the national grid and network. When there is no network, Barrel operates without any blackouts.
We had less than a month to fully rebrand the company and it wasn’t the only challenge. Considering the product's distinctive characteristics we were challenged to come up with a concept that would speak about the product, highlighting its uniqueness. The goal was to create a brand identity that would communicate all the characteristics of the product. The brand mark needed to be modern, simple, and iconic, and had to be easily printed and sprayed on the solar barrels.
We have managed to fully rebrand Barrel in less than a month and it helped boost the company’s customer awareness! The new identity has helped shape a fully recognisable brand in the local and international market. Check out the detailed processes and steps we took to make it happen!
Our team has developed a killer concept for Barrel which couldn’t be more iconic. We came up with a solution to combine the shapes of a battery and the actual solar barrel to best represent the essence of the product. Pairing the brand mark with a modern bold typography, we got a logo that spoke for itself. To transfer the brand’s vibe we picked a combination of two contrasting colors - blue, which stands for stability, and yellow, which represents energy.
Don’t take our word for it. Here’s what Barrel’s Founder and CEO says: